In today's society, the pursuit of beauty and the fear of losing it are omnipresent. Cosmetic surgery is marketed as a lifestyle product, and beauty trends spread at lightning speed via social networks. This urge to resist the natural evolution of one's own body calls into question the process of transience. How do we archive our fleeting beauty?
Shot in an old GDR archive space in Berlin, the project explores the idea of archiving as an act of self-reflection. Soon to be torn down for new, younger constructions, the building’s last breaths are captured – depicting an unsettling beauty of once-present, but now lost knowledge, hidden away and accessible only to a select few.
How do we archive our own beauty?
To map something that is perceived across such a spectrum of self-conflicted definitions – to then sort it in a manner that makes sense and allows to recall collected data at any point needed – to then actually reaching the point to recall what you previously learned and being able to apply it. To archive such a topic, tainted by personal perception and simultaneously a matter of public discourse, is a mission set up to fail. We are left with a question to answer for ourselves: Between what we think we know, what we consider axiomatic data, and our own emotional truth, do we still see clear or does our perception of beauty has a pre-applied smoothing-filter?
Published in NASTY MAGAZINE
Creative Direction, Set, Editing: LUCALUCA.studio
Photography: Evelyn Bencicova
Styling: Maikel Luka
MUA: Sara Cabezas Molina
Models: Mimi Thoma via Miha Modelmanagment
Marlene Schneider
Assistence: Lina Reinsch & Niklas Pick
Ice for Setdesign via Eisfabrik Berlin
